Running only in TikTok’s News Feed apps, these include up to 10 images with unique captains per ad. Link in bio for more info! #learnontiktok #smallbusinesscheckĪds placed through the TikTok Audience Network. Spark Ads! ⚡️ Boost existing content with our new native ad format. TikTok research shows Spark Ads have a 24% higher completion rate and 142% higher engagement rate than standard In-Feed ads. Spark ads allow your brand to boost organic content from your own account or from other users. Each ad includes a video, an ad display image, brand or app name, and ad text. They run as 5-60 second full-screen videos in the user’s For You feed. Video ads are available for TikTok itself or for the TikTok family of news apps. Running only in TikTok’s News Feed apps (BuzzVideo, TopBuzz, and Babe), these include an image, brand or app name, and ad text. These are self-service ads you can create yourself through the TikTok Ad Manager interface. Check out the TikTok ad specs for all formats further on in this post. Not all ad types are available in all areas. Here are all the kinds of ads you can run on TikTok’s ad platform and its family of apps. Brands with (or hoping to build) a strong presence in Asia or the Middle East.Brands targeting women, especially those aged 18 to 25.Brands marketing to customers 35 and under. ![]() So, who should invest in advertising on TikTok? While brands with a wide range of audiences may find it worthwhile to test a small TikTok campaign, TikTok ads will likely have the best results for: If you’re marketing to an international audience, ads on TikTok offer excellent reach. But what’s more interesting is the percentage of the adult population TikTok ads can reach in countries outside of North America, especially the Middle East and Asia. TikTok’s largest audience is in the United States at 109,538,000 people. Women in that age category make up almost 20% of TikTok’s advertising audience. If you’re marketing to younger adults, especially women, advertising on TikTok is a natural fit. Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023.
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